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Nathan Zeldes newsletter
                                                                            December 2009
Friends,

 
Nathan Zeldes
I wish you a wonderful holiday season, and a superb new year! This last is certainly a good idea, given how poorly 2009 had started as far as business is concerned; fortunately things are clearly getting better in the last few months, a fact felt by most everyone I talk to, as well as by myself.

Here we’re getting ready to take off on a family vacation in Europe, and I’m looking forward to getting back and starting 2010 with new product offerings, new customers, and new learning. I wish you and yours a similar start after your own holiday rest!

Cheers,
      

In this issue
News:
A new Social Networks lecture launches successfully.
Reflection: Denying IO.
From the Toolbox: RSS Readers.

What's New
A new Social Networks lecture launches successfully

Social Networks are all the rage, and of course tie in nicely with my long held belief that a key use of the Internet should be to connect people across distance and culture barriers. So I went ahead and developed a new lecture that explains the phenomenon of Online Social Networks, introduces the major ones, and shows an audience how they might personally engage in this exuberant medium and apply it to their hobbies, leisure, family and friend interactions, and plain fun.

Tested this lecture on a group of older people from traditional industry – not your typical Internet whizzes – and they were fascinated. That validation done, I’m adding it to my repertoire of public speaking.


Observations, reflections and opinions
Why we DO care about Information Overload
Tom Davenport, the author of “The Attention Economy”, recently published a post on the HBR blog titled “Why We Don't Care About Information Overload”. The basic idea is that nobody is doing anything about information overload because people are OK with it, so nothing will change and we might as well forget about it.

Of course many people are doing something about IO, but that aside, I never cease to be amazed by the level of denial evident around the subject. Various pundits try to prove that this universal problem is rooted deep in the past (some push this back to Gutenberg), is here to stay (true, which is why we need to mitigate it), is part of the natural order in the new millennium, and – the leap I disagree with – can therefore be ignored.

To me this is like the attempts by those Greek philosophers to prove that Achilles will never overtake the tortoise, or that an arrow will never reach its target. You can argue all you want, but the tortoise will still eat Achilles’s dust. Likewise, Information Overload is a very real problem causing immense suffering to knowledge workers worldwide. Mr. Davenport can argue all he wants, but for the victims, the problem is real and solving it is highly desirable. Fortunately, like in Greece, there are those of us who address the reality and do what we can to help...

From the toolbox

RSS Readers
RSS feed readers are one of the most useful innovations of recent years, and should definitely be used by anyone reading blogs and online media. If you aren’t doing it already, consider the convenience of getting all the latest posts from the blogs you follow in one place, ready to scan at a glance and read those that catch your interest. This goes beyond saving time: reading blogs any other way is so laborious that you could probably track a dozen at most; with a feed reader you can keep an eye on ten times that many with ease (and some of my nerdier friends tell me they follow hundreds). And if you use email subscriptions to follow information sources, using RSS instead will help reduce your Inbox clutter while having better access to that information.

There are many RSS readers out there, many of them free (of course). Personally I use Google Reader, because of the convenience of being able to access my feeds from any device – my notebook, my Nokia smartphone, and any available computer when I travel.

Once you use a reader, you’re welcome to subscribe to my two blogs – Commonsense Design and Challenge Information Overload!
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Remember Fantastic Voyage? Submarines in the bloodstream may never happen, but wePillCam by Given Imaging do have the PillCam. Made by Given Imaging, this device miraculously crams a Video camera, Light source, Radio transmitter and Battery into a capsule one can swallow. This  tiny TV station then transmits diagnostic images of one's intestinal tract as it goes through! The only thing missing is Raquel Welch...

The Monthly Factoid
Back in the sixties, a car might have had a radio or an 8-track stereo player. Today, it contains dozens of computer processors... and the total cost of the software and electronics accounts for up to 40% of the cost of a car.

We’ve come a long way...

Our mailing address is: Nathan Zeldes, 16 Bet Hakerem st., Jerusalem 96343 Israel
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