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Nathan Zeldes newsletter
                                                                                                  July 2009
Friends,

 
Nathan ZeldesThis month I got my ducks in a row (a lovely expression, that!) as far as my lecture offerings are involved: I now have three lectures ready to deliver on demand, with proper brochures (in Hebrew, for the time being) that you can see here. Feedback welcome!

Meanwhile the Knowledge Worker effectiveness thrust of my activity is increasing its demand on my time – a good thing to be sure. I’m trying to balance the convenience of applying what I’ve done in my past life with the exciting challenge of morphing it to be even better based on lessons from that period. Interesting outcomes!
 
Cheers,
      

In this issue
News:
Information Overload Awareness Day
Reflection: The multitasking myth
From the Toolbox: AwayFind
What's New
Information Overload Awareness Day
Aug. 12 will be Information Overload Awareness Day. Organized by New York analyst firm Basex, it will be a day of interaction, knowledge sharing, and learning about the problem of Information Overload. The intent is to raise awareness to the IO problem, and to provide a venue for a virtual conference where speakers from corporate, vendor, consulting and media circles will cover various aspects of this global scourge.

Since raising awareness is one component of the mission of the Information Overload Research Group (IORG), our group will be sponsoring this event, and yours truly will be one of the speakers.

You can check it out and register to attend here.


Observations, reflections and opinions
The multitasking myth
People love excuses to ignore a problem, and so when the matter of interruptions at work comes up they often tell me not to worry, the next generation is arriving in the workplace and they are oh-so-able to handle this problem because they are adept at Multitasking. Problem solved!

The reality, actually, is that no one can really multitask, because the human brain is not constructed to do so. The most convincing proof comes from fMRI brain scans; you can see the neurons doing a task turn off when another task is thrown in. Indirect data comes from behavioral research, including the sad observation that driving and talking on a hands-free cellphone setup raises your accident risk to that which you face when legally drunk. The ability to multitask is, therefore, a myth.

This doesn’t mean that younger people are identical to their elders; they are clearly more comfortable using social networking tools and many are more flexible in adopting new technology. But the observation that a teenager can hold five IM conversations at once does not mean they will be able to work on five product designs at once, or to make five high quality management decisions at once. Work is not the same as kid stuff.

Once you realize that the underlying brain hardware is the same, it’s clearly better to focus on training the older generation to adopt the new tools and to reduce the insane demands of an overloaded, frenzied work style for everybody. Assuming the next round of hires will not have a problem with this constantly interrupted work style is simply sticking your head in the sand...

From the toolbox
AwayFind logo
AwayFind
One of the key messages in any email effectiveness training is “Don’t be checking email all the time; do it in 1-2 concentrated time slots per day”. And although this makes perfect sense from a productivity standpoint, there are many who resist because of the fear that they might miss a time-critical, important message that does require immediate response.

Enter AwayFind, an ingenious little tool that can free you from Inbox addiction while ensuring you won’t miss that rare critical email. Once you sign up, you can put in your sig (or out-of-office message) a line like “I only check email twice a day; if you need to reach me urgently, http://awayfind.com/myname.” The URL provides a short form that the sender can fill with a message that will get routed to your cellphone or other destination. There’s more, but the key point is this: most message senders will await your “Inbox time”, but the few that really need to can draw your attention instantly via this bypass.

The tool has free and premium versions; look it up at http://awayfind.com.
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Read previous issues

Recently blogged
Where Computing meets
   Pseudoscience

It takes guts to be a side mirror
Help is also what can’t be done

Snapshots of Ingenuity
Let me introduce to you the most wonderful Geek-worthy comic out there: xkcd, by Randall Munroe. Self-styled “a webcomic of romance, sarcasm, math, and language”, this stick figure comic defies description except to say that if you’re a geek, you will be thoroughly amazed by the artist’s eclectic subject matter, humor and piercing mind.
Take a look!


The Monthly Factoid
The fun  word Factoid, which you can see I like a lot, has the unfortunate aspect of being quite ambiguous: it can mean “unverified, incorrect, or fabricated statement asserted as a fact”, and it is also used to mean “A brief, somewhat interesting fact”. Rest assured that here I will only use it in the second meaning...

The lesson: Language is a malleable, fluid, and wonderfully imprecise thing!

 

Our mailing address is: Nathan Zeldes, 16 Bet Hakerem st., Jerusalem 96343 Israel
Our Telephone number is +972-54-3530381
 
 
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